Skip to product information
1 / of 8

Curling Crème

Curling Crème

30 reviews
Regular price $12.99
Regular price Sale price $12.99
Sale Sold out
Carbon-neutral shipping with Shopify Planet
All deliveries are carbon neutral
Powered by Shopify Planet

Curly Hair Booster & Bouncy Hi-Def Curls

with Aloe Vera, Pectin, Vitamin E, & Sugar Beet Root

Long Lasting Hold

Formulated with Fiber Strengthening Ceramides, Nature’s Best Moisturizers, and Curl Boosters.

Locks in precious moisture while simultaneously defining your curls.

This rich formula will provide longer lasting hold, minimize frizz, and maintain curl definition for days.  

*derived from natural sources



Can't load product ingredients.

How to use


All orders ship via FedEx Ground and have a 1-2 business day lead time upon receipt of order.

We cannot edit or make address changes once orders have been placed.

Once your order leaves our warehouse, you will receive notifications from As I Am with your tracking number.

You can track your order through the carrier up until delivery.



1999 N. 15th Ave

Melrose Park, IL 60160



Shipments cannot be made to P.O. boxes, APO, or FPO.

Return policy

As a part of our commitment to our Sustainability Goals (to achieve net zero carbon emissions by 2030), we unfortunately do not accept returns or refunds.

All sales are final.

However, you can try purchasing in-store from one of our retail partners that accept returns or refunds.

We also recommend checking product reviews on our website, YouTube, Instagram, and Tik Tok to help make the best informed purchase decision.

View full details
Customer Reviews
4.6 Based on 29 Reviews
5 ★
4 ★
3 ★
2 ★
1 ★
Customer Photos
100reviewers would recommend this product Write a Review Ask a Question

Thank you for submitting a review!

Your input is very much appreciated. Share it with your friends so they can enjoy it too!

Filter Reviews:
Wanda C.
United States United States
I recommend this product

Winning Combination

It took a while but I learned that Shea Butter products perform best for my hair. As I Am curling creme provides the definition and hold of a gel without the dryness. Used along with As I Am Double Butter Crème as a daily moisturizer provides curl definition and the fullness my fine hair needs to days. As I Am Crème is a win for me.

Tee G.
United States
I recommend this product

Curl cream

As a novice to natural hair, this curl cream is a definite staple. I applied liberally to wet hair after shampooing in individual pieces. Then I sat under the dryer (medium heat). My hair curled in the back, I struggle with the front anyway. It looked moisturized and lasted a few days. Shipping was quick and the price was much cheaper than what I saw online. Don't put in too much or it will flake. If only I could make it last longer.

Zion D.
United States United States
I recommend this product


I've been rocking my natural curls for about 15 years now. When I first did my big chop, I experimented with lots of different products. I might be a product junkie lol. Anyway, I decided to revisit As I Am products. Now I'm wondering why I stopped using them in the first place! I really like this styler because it's light and doesn't weigh down my fine hair. The smell is also yummy. I all around love this product!

Luisa R.
United States United States
I recommend this product

Love it

I love this product. It’s the first time using and my curls are looking beautiful.

Melba B.
United States United States
I recommend this product

Curling Cream

I love the creaminess of the product. I also love that It isn't oily but left my hair soft and curly.



Note from Brand:

Ingredient Attribute:


    Powered by ClearForMe