How cool would it be to change your hair color once a week without a hint of damage?! Mind blowing right?! As I Am created an innovative, temporary hair color curling gel in 13 dreamy and vibrant shades! From fiery Hot Red to calming Minty Mermaid and everything in between, our Curl Color allow... View Post

We all learn from an early age at school that Oil and Water don't mix. What if we told you that they actually DO mix? When we set out to formulate our latest Jamaican Black Castor Oil line, Dr. Syed wanted to include a light sprayable product that still contained a potent payload of JBCO. JBCO ha... View Post

If you're a naturalista who likes to switch up your look with protective styles, beauty influencer, Jessica Pettway, is showing you her steps to a long-lasting, moisturized and itch-free foundation. Jessica has Type 4c curly hair, a very dry scalp and suffers from dandruff. She says that when w... View Post